NICHE is defined as "a special area of demand for a product or service." NICHE is a 1500 square foot footwear and apparel boutique located on the corner of Camden and Tryon, in historic Southend Charlotte.

Southend is a fast growing urban neighborhood directly outside of downtown Charlotte. Formerly an art gallery, NICHE has been remodeled with a minimal, industrial theme. Renovated stainless restaurant prep tables, galvanized steel hanging fixtures and giant butcher blocks make up the store's displays.

The center-piece of the store is an 8' x 8' acrylic shelving wall that has been backlit for a glowing effect. This wall is used to display the exclusive lines of footwear that NICHE offers.