A new line to arrive at NICHE is Jamie Marx. I was impressed by this Atlanta based companies graphics. Not the typical streetwear type of company. Matt Sienna, who is founder and creative designer says he tries to instill a message in each one of his shirts. Matt said he “developed jamie marx as a catalyst to wake people, open their eyes once again to social and political issues, to being proud of saying something.”

You can now purchase in-store and online.

Hey guys, go vote for your favorite things in the QC! Help your favorite store out and vote for us for best clothing store and best shoe store!, http://posting.charlotte.creativeloafing.com/gbase/BestOf/BestOf

Sorry for the delay on this guys. I had to unplug last week and … gasp!!..no wi-fi. Sometimes it’s good to sit back with a cold one and put your feet in the sand, actually getting a real tan as opposed to a blue tan of our computer monitors. Anyway, we had a great turnout for SWARM and also some great designs. The winning design was submitted by Zach Shuta. It’s no wonder. Check out this guys web site. He has some amazing illustrations and has done work for Adidas, Reebok, Guinness, Ford, Chevrolet, etc.etc.etc.! Below is the design you will soon be able to purchase. Also, please check out Danger Means Nothing for some photos of the night.

We just received 2 styles from BC footwear for ladies. These are great summer options and also a great price point. They are moving fast though, so don’t sleep on these! You can see more photos and also purchase now online.

Once again it’s time for the next Swarm installment on the Camden block! This one could be the best yet. We have received a ton of great submissions from designers here in Charlotte, as well as out of state and also some international! It’s up to YOU to come out and vote for the next NICHE tee! The winning design will be awarded a $200 NICHE gift card as well as being printed and sold in-store.

After 10p the party moves across the street to Apostrophe. There you will be greeted with the sounds of Cristo Disco who will be spinning from the Atl.

This is super rad! Our good friend Woodie is one of the most creative guys I know. He just hooked up a NICHE widget for all of our mac users out there! Click this link and double click on the attachment. It will automatically download to your widgets and whenever you check your desktop widgets you will see the latest NICHE blog info! While you are at it, check Woodie’s latest project, altRowan. It’s the dopest resource for all people living in Rowan County, NC.

Sorry, I was kinda slack with the camera on this last Yeezy release. There were some more cameras floating around, so if I come across those I will post. A huge thanks to all of those who camped out in the rain to get their hands on the last Yeezy release. We even had a grandmother bring her grandson from Winston Salem to camp out! We also had people from West Virginia, Charleston, SC and other places across the Carolinas make the trip! A couple more images after the jump.

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Just received the latest from Vans Vault. Vans used artwork from the legendary Rick Griffin on this Old Skool model. Amazing black and white detailing, as well as a full color comic print on the inside of the box. Online now!

James from Center City Partners sent this over. Pretty nice shot of uptown.

Some dope new Alifes have recently arrived. We have the Everybody Mid “Afghan” pack in an olive color as well as black. Also, Alife’s classic staple joint, the Everybody Mid all leather in black. All three now online.